Fiona Gould Consulting Ltd

Summary of skills

Expert facilitator
Expert in development & implementation of strategic business and marketing plans
Expert in strategic marketing processes & techniques
Expert in marketing skills development
Expert in global brand development & product defence
Experienced strategy development facilitator
Expert in qualitative strategic market research
Experienced manager of external & internal communications
Experienced team builder & creator of motivated multi-disciplinary networks.

Before Market Focus

After early years in technical sales with ICI, Fiona progressed through a range of marketing positions, including a number of demanding product management roles in various ICI and Zeneca businesses. She set up a new marketing team in Germany, which was responsible for the first launch globally of a key new product. She then had global responsibility for one of Zeneca's biggest brands - turning over around $450 million per year. This involved providing strategic leadership to the global R&D and manufacturing functions and to marketing & sales organisations worldwide especially in Asia Pacific. She has led and facilitated major marketing initiatives to enable continued growth of a mature product in an increasingly generic market - particularly global branding, image enhancement and packaging system innovation.

Outside of Market Focus

Fiona has been actively involved in local business & community issues for a number of years, both as an advisor and an implementor. Activities have included:

Establishing and chairing our local Community Association
Advising local government and communities on Parish Planning
Being heavily involved in trying to establish a small, local affordable housing development
Advising & mentoring small & start-up businesses on strategy, marketing planning and promotion
Fund raising
Photography for communication & fund-raising
Project management - for example building a skate ramp
Communications strategy - including developing websites (for example:- Longparish)
Chairing the local Parish Plan Steering Group - committed to planning for a thriving community in our village. This involved consultation, research & strategic & project planning.

Qualifications

Fiona has an MA in Natural Sciences from Cambridge and a range of technical advisory qualifications in crop protection.

Interests

Include keeping fit, renovating houses (though she's going off this one!) driving fast cars, and fighting a constant battle against Aegopodium podagraria in the garden.